Four art school kids created Puerto Rico's first library for farmers.

My group and I entered a contest to promote peace with a nonprofit anywhere in the world. We ended up winning $10K and plane tickets to implement the project in Puerto Rico during the summer of 2019.


Remodeling

Our team remodeled a space in collaboration with a local tool shop and the nonprofit El Departamento de la Comida from scratch that served as an area for farmers to rent tools, read books on sustainable farming, and swap organic heirloom seeds. See below for some before and after shots of the space, called Agroteca. Made with blood, sweat, and/or tears.



Before



After





Branding

I developed visual guidelines for the nonprofit and created custom patches with Concalma, a local sustainable clothing company.
Perfect for adding to your favorite jean jacket
(yes, I did this).



Social

Updating the 'gram when you're on off-the-grid farms is a challenge, but one worth taking. Click here for a day-by-day look at the team's progress and antics, curated by your truly.



Target Audience

We created Agroteca for farmers and agricultural enthusiasts alike. Just like our friends at El Jardín Ecológico, pictured below.
Our team conducted interviews and sent out surveys to our target audience, but volunteering at our partner farms worked best (see our Intsa above).





Event: Party Pa'l Proceso

On our last week, we threw a Process Party to showcase the newly renovated Agroteca. With food by local chef Betzy Cameron and beats by DJ Perra Mística, we celebrated with locals and gained more members for the library. Oh, and I also cried while giving my speech. There was something in my eye.