Where East meets West.

Winnebago will host a bicoastal summer road trip across six national parks in the U.S.


Print ads will advertise the road trip and direct readers to the microsite.


Users can use the microsite to reserve their spots in participating national parks.

Direct Mail

Mailers will be sent to members of the WIT (Winnebago International Travellers) Club, and will drive members to visit the microsite and join the road trip.


Targeted ads in Waze will send users to the Winnebago microsite and help direct travelers to their destinations.