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Over 15% of sex workers are forced into the industry before the age of 12, a fact that their traffickers cover with makeup. Neutrogena, the #1 retailer of makeup removers, will unmask this issue through a fake fashion line called Àvendre, where people can "buy" girls to support the nonprofit Girls Educational and Mentoring Services (GEMs).
Neutrogena will start the guerilla campaign by placing fake ads in popular fashion magazines, directing readers to the microsite.
Social: Insta Shopping
Viewers will be able to buy the girls from Àvendre using the Instagram Shop feature, which will direct them to the microsite.
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