Brooks realllly likes feet. | Integrated Campaign
Brooks
Role
Concept/Art Direction
Campaign
Sole Obsession
Awards
Student ADDY: Best of Show, SCADDYs: Best of Show, Gold
01.-
the spark
Insight
Other brands care too much about how their shoes look. Brooks cares about how your feet feel. Basically, Brooks really likes feet.
Idea
Brooks has a foot fetish.
02.-
Brooks will release a sequential-page ad in Playboy. While the first page appears to be a normal Playboy photograph, flipping the page reveals an ad from Brooks.
03.-
Social
Brooks will use Twitter to ask for feet pics (strictly for "research purposes"). When users reply, Brooks will respond with creepily intimate compliments and discount codes for the shoe that fits their foot best.
04.-
Banners
Brooks will spam competitors’ sites with their erotica.
05.-
Pornos
Porn is a taboo subject brands don't usually connect with. So are foot fetishes. Using Pornhub (yes, Pornhub), Brooks will sneak in ads, blurring the line between erotica and branded content.
06.-
StockX
StockX is becoming the eBay of luxury sneakers. Brooks will use this platform to promote their more than slightly worn shoes using a celebrity known to have a foot fetish.
CREATIVE TEAM
Art Direction: Emma Walls, Sydney Aloe | Copywriting: Kelsey Whipple, Anne-Sophie Collier | Video Editing: Hope Thomas Photography: Elysabeth Martin
DISCLAIMER
This is student work, and does not reflect Brooks in any way. Call me for access to the rest of the feet pics, at a premium rate ;)