Alaska is as surreal as the possibilities on NCL. | Integrated Campaign
Norwegian Cruise Line
Role
Concept/Art Direction
Campaign
It's Out There
01.-
the spark
Insight
Alaskan cruises with Norwegian Cruise Line offer unique experiences and sights that are out of this world. *hint: the race track on the ship is just one of the cruises' perks*
A cruise to the Bahamas is nice but a cruise to Alaska with NCL is a magical experience.
Idea
We made Alaska as surreal as the possibilies on Norwegian Cruise Line.
02.-
NCL will release spreads that highlight the mythical qualities of Alaska: the destination of Norwegian Joy Cruise Ship.
03.-
Social
NCL will highlight old Alaskan folklore through Instagram sponsored posts and stories, directing viewers to Norwegian Joy's website.
04.-
Projection Mapping
Not everyone can get to Alaska by tomorrow. So, NCL will bring the Alaskan wilderness (and flying orcas) to the people through projection mapping on the sides of builidngs in metropolitan areas.
CREATIVE TEAM
Art Direction: Emma Walls, Manuel Garcia Kastleman | Copywriting: Kelsey Whipple | Projection Mapping: Claire Eby
DISCLAIMER
This is student work, and does not reflect Norwegian Cruise Line in any way.