Where East Meets West. | Integrated Campaign
Winnebago
Role
Concept/Art Direction
Campaign
Coastal Crossover
01.-
the spark
Idea
Winnebago will host the ultimate bicoastal summer crossover throughout six of the nation’s most popular national parks.
East meets west, gathered around the campfire.
Target Audience
Camping enthusiasts, those looking for an adventure and a brand that will take them on one.
02.-
Winnebago will advertise the road trip and direct readers to its microsite through print campaigns in popular RV magazines like Camping World and Trailer Life.
03.-
Microsite
Winnebago will release a mobile-optimized microsite that will help guarantee campers a parking spot and track down where to find the most compelling spots at the national parks. This site will host campers' stories along the way, and encourage conversation through exclusive camping perks at each location.
04.-
Direct Mail
Winnebago will send mailer to members of the WIT (Winnebago International Travellers) Club, and will drive members to visit the microsite and book a reservation.
05.-
Waze
A partnership with Waze will help connect traveling campers and highlight key Winnebago destinations.
CREATIVE TEAM
Art Direction: Emma Walls, Manuel Garcia Kastleman | Copywriting: Anne-Sophie Collier, Bella Stuart | Illustration: Sydney Aloe
DISCLAIMER
This is student work, and does not reflect Winnebago in any way.