Fighting the good fight for nonprofits during COVID-19. | Brand Identity
Creativity for Kindness
Role
Art Direction/Design
Client
When You Need Me, Co.
Collective
Creativity for Kindness
01.-
the ask
When You Need Me, Co.
When You Need Me, Co. aims to offer guidance and a sense of community to those navigating complex relationships with mental health.
The collective reached out to Creativity for Kindness to develop a brand identity to launch the platform that could be extended across social media, blogs and other resources.
02.-
Social
We launched When You Need Me, Co. through Instagram posts and stories, with the aim of amplifying stories from people who have helped and supported friends, partners, and family members with mental health difficulties.
03.-
Brand Guidelines
We created a brand book for When You Need Me, Co. to guide the collective through its new identity.